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Friday, November 11
This major retail holiday originated as a shopping day for single people in China to celebrate being proud of being single! In recent years, it has become an online shopping retail event. A perfect opportunity for businesses to kick off holiday sales. [/bs_col][bs_col class=”col-xs-4″]
Thursday, November 24
In the United States, this date marks the official beginning of the holiday shopping season. There are a handful of retailers in the fashion industry that stay open in order to keep up with the demand, usually launching promos before midnight on Thanksgiving. [/bs_col][bs_col class=”col-xs-4″]
Make sure you are stocked with essential inventory before this massive selling holiday! Black Friday is regarded as a significant day for shoppers to send retail sales through the roof. Whether you own a physical store front or strictly e-commerce, it is vital that you offer big discounts and promotions to keep up with your competitors![/bs_col][/bs_row]
The first Saturday following Thanksgiving is an official shopping day started by American Express. The goal of this day is to shine the light on small businesses and encourage shoppers to give back to their community by shopping local.
Prior to this huge online sale day, optimize your website and make sure it can deal with an increase of site visitors. Mobile-friendly websites or apps should also be optimized to guarantee a successful conversion. Data collected by Adobe found U.S. online orders totaled $3.07 billion on Cyber Monday in 2015!
This day is looking to be one of the busiest online and in-store shopping days of the year. Anything with gift potential is likely to be purchased on this day. Shopping experts say it could be the last chance for consumers to order presents and secure delivery in time for Christmas without having to pay an additional shipping fee. [/bs_col][bs_col class=”col-xs-4″]
Green Monday is an online retail term devised by eBay to describe its best sales day in December. With approximately less than two weeks before Christmas, Green Monday is touted as the third-largest online shopping day of the year, behind Black Friday and Cyber Monday. [/bs_col][bs_col class=”col-xs-4″]
Stock up on bestsellers, gift wrapping option, and of course, gift cards/certificates! Today is one of the last Saturdays before Christmas. If you are a brick and mortar store, make sure you are adequately staffed. It would be beneficial for online stores to be readily available on at least social media to filter through any last minute inquiries. [/bs_col][/bs_row]
Saturday, December 24
Implementing gift wrapping services today would be ideal. There will always be a handful of last-minute holiday shoppers looking to purchase on this day. Many major retailers are implementing the initiative of shutting down shop earlier than usual in order to spend time with family. Make sure to post your holiday hours in advance to notify your customers.
Monday, December 26
The day after Christmas is known as Boxing Day. Historically, this is also a big day for sales. Dramatic price reductions lure out millions of shoppers who are ready to snatch up after Christmas sales. Many retailers are now starting their Boxing Day sales online on Christmas Eve.
Saturday, December 31
Congrats! As a retailer, you have made it through the fourth quarter! Today is your last chance to lock in your sales goals. Last-minute shoppers may be on the look out for the perfect New Year’s Eve outfit, make sure to stock on favorite holiday designs.
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Jo Berry #09HY-012326
Nicole Lee USA #LAU6318
Zohra Apparel #SXB40307
White Mark #3618-08
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