The back to school fashion period is upon us! For retailers, that means gearing up for an opportunity to increase sales for the upcoming Fall season. Luckily, stores have the nearing Labor Day holiday (September 5) to push new back to school sales in motion.
According to data obtained from Bizrate Insights, it shows that more than half of consumers will kick off their back-to-school shopping between early to mid-August. LA Showroom has the necessary wholesale products for buyers to stock just in time for this wave of sales.
Back to School Fashion Marketing Tips for Retailers
“Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence.”
Because of this massive purchasing power, it would be beneficial to stock your inventory with the latest styles within the realm of women’s contemporary, junior, and accessory options.
Historically, LA Showroom’s buyer trends showcase the following women’s shopping categories as priority merchandising opportunities for the back to school season:
The back to school shopping season sees a resurgence in denim. Blue Age offers a selection of slim fit designs in different colorways and washes. In addition, this vendor is showcasing a modern trend in bottoms: the printed pant. Market these with basic tees for a complete and casual look.
Lightweight jackets and cardigans take a boost in popularity during the latter months of the year. Back to school shoppers are more likely to build cohesive outfits. Their interest lies in shopping multiple fashion categories. LA Showroom is proudly carrying, Honey Punch, a leading vendor in new women’s outerwear designs.
Provide a selection of casual tops that have a sense of flare to them. The back to school basics offered by Spade & Heart are best paired with a comfy jean and layered with a simple cardigan.
Simple “throw it on and go” outfits are making its way into women’s wardrobes everywhere. The statement-making romper is becoming a staple for its easy-to-wear nature. Market these rompers with unique accessories for a look that can be worn at school and on the weekend.
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