Wondering how to prioritize your social media profiles? You are likely not alone. If you are anything like the majority of the users on the internet these days, you are completely overwhelmed by the various online platforms – Facebook, Instagram, LinkedIn, Twitter, Tumblr, Polyvore, Vine – just to name a few. It can be difficult to know when and how to prioritize your social media profiles when there are so many. Sometimes, they may not even make sense for your particular business at all. At the end of the day, if the target market you are trying to reach has not adopted widespread use of that platform, whether due to age, gender, industry, or a different factor, it isn’t a smart place to invest your energy.
So where do you direct your resources? Which platforms will require the most time and energy? One very quick tip we recommend when it comes to how to prioritize your social media profiles is to Google your brand or store. Look at which of your social media accounts come up first, and those that are further down. This will tell you which areas are succeeding, and which you need to spend a little more time focusing on.
For example, while the LAShowroom LinkedIn page has the least number of followers of any of our social media profiles, it ranks second place on search engines only to our website. We update our Twitter account most frequently, yet it falls behind our Pinterest page, which we prioritize less. Since we are brand new to Google+, no wonder +LAShowroom is nowhere to be seen on search engines – we definitely know that this is a focus going forward!
How do your various profiles rank? Are you surprised by the outcome? Let us know your thoughts on the subject of how to prioritize your social media profiles by leaving a comment below.
Tags: marketing, social media, technology
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