Fashion trade shows are important events that retailers, wholesalers, and buyers should consider attending at least once a year. During these exhibitions, insiders gain the opportunity to learn the direction that the fashion market is (or isn’t) heading in. According to Handshake, a premiere B2B digital channel, trade shows are a grand marketing opportunity that can boost brand awareness among retailers, give a targeted push to your sales, and provide you with ample opportunity to connect with what’s trending within the rest of the fashion industry.
The prime dissuading factor for not attending fashion trade shows often revolves around the added expenses. Although, it is safe to say that the benefits of exposure and fashion knowledge exceed the costs. In essence, the opportunity to gain experience and exposure happen with attendance. Since an enormous amount of fashion businesses are at one place at the same time, it’s the perfect chance to meet your market!
The fashion scene is in the midst of a comprehensive women’s & juniors trend showcase happening in Las Vegas, Nevada. MAGIC is the world’s largest fashion marketplace, comprised of eleven unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing. This week LA Showroom joins the retail industry as it convenes to get these latest trends.
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