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The Best Swimwear to Flatter Your Figure

Swimwear to flatter your figure is something all retailers must understand in order to maximize their selling opportunity for the 2014 swimwear season.

If you are a retailer selling swimwear for summer 2014, no doubt you have already done your research before you buy to figure out what is trendy this season. With the emphasis on athleticism and sportswear in fashion, it is little wonder that rash guard styles are one hot trend, with their high necklines and sleeves that ensure the wearer is surf-ready at all times. One piece suits with sexy, asymmetrical cutouts also continue to contend for rack space at retailers. Piggy-backing on the festival fashion craze, fringe is a popular detail for the junior’s swimwear market. Paralleling recent lingerie trends, long line bustier tops are making a major appearance as well. We are seeing a lot of strappy swimwear and banded bathing suits, which again can be synonymous with the current lingerie world.

However, swimwear is an area of apparel where consumers will prioritize function just as much, if not more, over fashion. All trends aside, women are concerned with how to best flatter their shape in their bathing suit, which isn’t always easy to understand. It is important as the buyer to cater to these concerns and represent all body types with the clothing carried. With our helpful guide below, you can become an expert on fit. What is the best swimwear to flatter your figure? Find out below.

Swimwear To Flatter Your Figure: Pear Shapes

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For women that are pear shaped seeking bikinis, swimwear to flatter your figure will start with solid dark colors. These provide a slimming effect on the lower half. Contrastingly, large or loud patterns will draw unwanted emphasis and do little to flatter the figure. High waist bottoms elongate the torso, which will help provide balance to the overall silhouette. Asymmetrical overlapping panels on the bottoms, fold-over bottoms and ruched detailing are also all great options. In terms of one piece styles for pear shapes, cutouts at the midsection and vertical patterns are best bets. While longer boy shorts may be a temptation to provide coverage, they should be avoided, as they will give the body the appearance of being squat.

Swimwear To Flatter Your Figure: Small Busts

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For women with small busts, draw emphasis to this area with embellishments and details such as ruffles or fringe. Anything that adds movement helps to provide illusion and definition. Loud colors and prints — think bold stripes or shades of neon — will also top off the bust nicely. Sweetheart necklines and wide scoop tops are much more preferable than straight necklines or triangle cut bikinis. To amp up the cleavage, underwire, push-up or padded tops are stylish solutions. Small busts have the benefit of being able to wear string bikini tops, as these styles don’t provide the extra support that larger busts require.

Swimwear To Flatter Your Figure: Large Busts

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Support is a key selling point for women with large busts in the market for swim suits. As a buyer, seek out lines that size by band and cup rather than standard S-L or numerical sizing. Halter tops with extra wide straps or double straps rather than string bikinis are reccomended, especially when they have wide bands under the bust – the trending long line bustier tops make sense here. Or, go an athletic route with racerback tops for extra support. Be sure to include styles with more coverage up top in your selection, rather than focusing on skimpy, bare-all tops. Stray far away from strapless, which offers little support and requires constant adjustment for slippage and shifting.

Swimwear To Flatter Your Figure: Boyish Frames

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Boyish frames tend to be less curvy; instead, straighter. The key here is to draw attention to both the hips and the bust to allude to the curves that are missing. Incorporate information on the best styles for small busts, as these recommendations cross over to boyish figures. Pair these tops with bottoms that have similar detailing and embellishments to create the illusion of curves on the bottom. Low sitting bottoms highlight a narrow torso, and skirted hemlines will enhance the hips. A classic suit for this figure would be an embellished bandeau top with low slung bottoms.

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“The Best Swimwear to Flatter Your Figure”

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