Today here at the Buyer’s Lounge, we have teamed up with Judy Musgrove of Judy’s Business Blog and Elegance Digital Magazine for some insight into the psychology of colors in marketing.
Take a look at our short list of the psychology of colors in marketing, as listed below.
When designing a webpage, contrast is very important. Use contrasting colors to make easy-to-read text areas, and to make your product pop-out from the page. You always want the background to contrast from the product, if possible. Usually, backgrounds are of lighter colors, with the product being a darker color.
For sites with lots of information, go for neutral color schemes. Choose bright colors to create a sense of vibrant energy. Monochromatic, complimentary, and triple color schemes are all appropriate. Monochrome looks sleek. Complimentary schemes appear pleasing to the eye for a large audience. Triple color schemes are the most popular.
Colors can really affect sales of a product, how many times customers return, and more. Let’s look at what big brands do for color schemes. McDonald’s red and yellow color scheme is appealing to the appetite and children, and seems energetic. It helps to get customers in and out, quickly. Starbucks, on the other hand, uses green to promote relaxation. Fanta has great sales because its product is orange. It is bright, full of energy, and their new products also feature other great, bright colors of all types.
Since colors are a very visual topic, the information above has been illustrated below in an infographic from Brandon Gaille all about the psychology of colors in marketing.
This is just the tip of the iceberg when talking about color! But it is great info that you can use right away! Review this infographic the next time you have a project to do that incorporates the psychology of colors in marketing.
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