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The Psychology of Colors in Marketing

Today here at the Buyer’s Lounge, we have teamed up with Judy Musgrove of Judy’s Business Blog and Elegance Digital Magazine for some insight into the psychology of colors in marketing.

How Do Colors Affect Us Mentally?

Take a look at our short list of the psychology of colors in marketing, as listed below.

  • Red: Shows excitement and stimulation.
  • Blue: Creates a feeling of trust and security.
  • Green: Associated with environmental products and promotes feelings of health and tranquility. It is also associated with money.
  • Purple: Often used in beauty products, purple is used to resemble wise, creative, luxury, or imaginative brands.
  • Yellow and Orange: These colors are cheerful but is used to much can also lead to a feeling of anxiousness.
  • White, Gray, and Black: These are associated with a color splash but not to be used to much. White is associated with purity, black is associated with power and strength, while gray is associated with staying power.

Contrasts and Choosing Colors

When designing a webpage, contrast is very important. Use contrasting colors to make easy-to-read text areas, and to make your product pop-out from the page. You always want the background to contrast from the product, if possible. Usually, backgrounds are of lighter colors, with the product being a darker color.

For sites with lots of information, go for neutral color schemes. Choose bright colors to create a sense of vibrant energy. Monochromatic, complimentary, and triple color schemes are all appropriate. Monochrome looks sleek. Complimentary schemes appear pleasing to the eye for a large audience. Triple color schemes are the most popular.

A Few Tips from Big Brands

Colors can really affect sales of a product, how many times customers return, and more. Let’s look at what big brands do for color schemes. McDonald’s red and yellow color scheme is appealing to the appetite and children, and seems energetic. It helps to get customers in and out, quickly. Starbucks, on the other hand, uses green to promote relaxation. Fanta has great sales because its product is orange. It is bright, full of energy, and their new products also feature other great, bright colors of all types.

The Psychology of Colors in Marketing Infographic

Since colors are a very visual topic, the information above has been illustrated below in an infographic from Brandon Gaille all about the psychology of colors in marketing.


This is just the tip of the iceberg when talking about color!  But it is great info that you can use right away!  Review this infographic the next time you have a project to do that incorporates the psychology of colors in marketing.

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